OVER wanted to release this new flask that embodies technology and convenience. They are introducing a dual-sip technology, resilient stainless steel, and a non-slip base flask.
OVER Malaysia WAVE Flask Theme Song
Lifestyle & Fitness
Client
OVER Malaysia
Approach
Based on the characteristics of the new product which is technology and convenience, we decided to take a modernistic approach and infuse an electronic music element for the theme song. And after auditing their branding, the demographic for this brand is more towards athletes. So that leads to having uplifting and energetic songs. That is how we analyse how we create a theme song for brands.
What Our Client Said
We had the pleasure of collaborating with Azfar and his sound production brand on a project that was truly special to us. This marked our first time working with a sound production team to create a branding song, and it turned out to be an incredible experience.
From the very beginning, Azfar guided us through the entire process. He took the time to understand our brand, its essence, and the message we wanted to convey through the song. His ability to visualize our brand and translate it into a musical composition was truly impressive.
One aspect of our collaboration that stood out was the presentation of three different song drafts. Having multiple options made the decision-making process easier for us. Ultimately, we decided to combine elements from all three drafts to create a final product that exceeded our expectations. Azfar and his team's creativity and willingness to explore different approaches were instrumental in achieving the perfect result.
Nik Aneese Ariena
Social Media Marketer
OVER Malaysia Sdn Bhd